Walmart

We also personalize your experience on our sites and mobile services by showing you advertisements from Walmart or our advertising partners that are tailored to your interests. Learn more about interest-based advertising.

All of the categories of personal information that we collect have been shared with other companies, including those within our corporate family, for a business purpose. We will not sell or rent your personal information for monetary consideration. We may share your personal information in limited circumstances, such as to conduct our business, for other companies to offer you and administer your use of co-branded products, in the event all or a part of our business is merged, sold or reorganized, when legally required, as described below, or with your consent.

We will not share your personal information outside of our corporate family of companies, except in the following circumstances:

Service Providers
We share personal information about you with service providers that help with our business activities, including shipping vendors, billing and refund vendors, payment card processors, marketing and advertising vendors, and companies that help us improve our products and services. We require our service providers to keep your personal information secure. We do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or Walmart maintain facilities.

Products and Services Offered by Other Businesses
We will sometimes enable other businesses to make their products or services available to our customers, such as through Walmart.com Marketplace retailers. You may purchase products or services from these other businesses at our stores or through our websites or mobile services. When you purchase these products or services, we identify the other business and share with this business personal information related to your purchase of their products and services.

Co-Branded Products and Services
We may share your personal information with companies that offer co-branded products or services, such as our co-branded Walmart credit card. In conjunction with the co-branding program, we may receive compensation from the co-branding activity. These companies are prohibited from using your personal information for purposes other than offering you, and administering your use of, these co-branded products and services.

Legal Requirements and Protection of Our Company and Others
We may share your personal information in other special circumstances, which include situations when sharing is required by law, or we believe sharing will help to protect the safety, property, or rights of Walmart, our customers, our associates, or other persons. Examples include:

Protecting the health or safety of customers;
Addressing crimes committed on Walmart property;
Identifying and addressing fraud or financial risk;
Providing personal information from cameras to law enforcement at their written request;
Responding to a search warrant or other valid legal inquiry; and
Responding to an investigative body in the case of a breach of an agreement or violation of law.
Business Transfers
In the event that all or a part of our business is merged, sold or reorganized (including transfers made as a part of insolvency or bankruptcy proceedings), personal information about you could be shared with the successor business. We will use reasonable measures to help ensure that any successor treats your information in accordance with this Policy.

Pursuant to Our Specific Privacy Notices
We have specific privacy notices related to some of our specialized operations. We may disclose personal information for purposes identified in those notices, which arise in those specialized operational areas. These specific privacy notices describe additional or different information practices relevant to those operations. Our specific privacy notices can be found here. For example, as detailed in the Notice of Privacy Practices, our health services operations will disclose personal information to other health care providers for treatment purposes.

Advertising Related Activities
We may share aggregated or pseudonymous information (pseudonymous information includes things like: device identifier, type of device, IP addresses, cookies and other information associated with your browsing and app usage) with other companies, such as publishers, advertisers, measurement analytics providers, and others. We do not share information that directly identifies you (information such as name or email address) with these companies.

We also allow companies that show advertisements on our webpages or our apps to collect information from your browsers or devices via the use of cookies or other technologies. Other companies' use of cookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with select partners. However, these parties are not authorized to access information from Walmart cookies. For more information about your choices related to advertising activities see “What are Your Choices?”

With Your Consent
In circumstances other than those described above, we will ask for your affirmative consent before we share your personal information outside of our corporate family of companies, and we also will not sell or rent your personal information for monetary consideration.

We may share your personal information in other special circumstances, which include situations when sharing is required by law, or we believe sharing will help to protect the safety, property, or rights of Walmart, our customers, our associates, or other persons. Examples include:

Protecting the health or safety of customers;
Addressing crimes committed on Walmart property;
Identifying and addressing fraud or financial risk;
Providing personal information from cameras to law enforcement at their written request;
Responding to a search warrant or other valid legal inquiry; and
Responding to an investigative body in the case of a breach of an agreement or violation of law.

We recognize the importance of maintaining the security of our customers’ personal information. We use reasonable security measures, including physical, administrative, and technical safeguards to protect your personal information.

We have a team of associates who are responsible for helping to protect the security of your information. Whether you are shopping on our websites, through our mobile services, or in our stores, we use reasonable security measures, including physical, administrative, and technical safeguards. These measures may include physical and technical security access controls or other safeguards, information security technologies and policies, procedures to help ensure the appropriate disposal of information, and training programs.

To learn more about measures you can take to protect the security of your personal information, please click here.

Updated January 1, 2020

Please check our Privacy Policy periodically for changes. We will provide additional notice of significant updates. We will post the date our Policy was last updated at the top of the Privacy Policy.

Please keep in mind that on November 28, 2017, we added terms to our Privacy Policy related to the sharing of information between Walmart and our co-branded partners. See “How Do We Share Your Personal Information Outside Walmart?”

We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services and marketing to you, and prevent or detect fraud. We collect personal information from consumer reporting agencies in conjunction with products or services that involve financial risk to Walmart, such as transactions in which Walmart extends you financing.

We use your personal information to provide you products and services, such as to fulfill your requests for products or to help us personalize our services and marketing to you. We also use your personal information to support our business functions, such as fraud prevention, marketing, and legal functions.

Some examples include:

To fulfill your order or requests for services and provide customer service
To create and maintain your account
To conduct auditing and monitoring of transactions and engagement
To conduct marketing, personalization, and third-party advertising
To protect the security and integrity of our websites, mobile services and our business, and help prevent fraud
To update our operational and technical functionality
To conduct business analysis, such as analytics, projections, identifying areas for operational improvement
To conduct research and development
To fulfill our legal function or obligations
To do the above, we combine personal and non-personal information, collected online and offline, including information from third party sources. We also may transfer or share your personal information within our corporate family of companies, such as with Sam's Club, Vudu, Moosejaw.com or Hayneedle.com, for these purposes, as permitted by law.

Uses of personal information relevant to our specialized operations, such as our health services and financial services lines of business, are described in our notices for specific types of information.

You have choices about the various ways we collect, use, and share your personal information.

We may send you marketing communications. You can tell us your marketing preferences with Walmart by following the instructions on the Walmart Communication Preferences & Alerts page, and your preferences with Vudu by visiting the Vudu Communication Preferences section on its Account Information page, and your preferences with Digital Video by visiting the Digital Video Communication Preferences section on its Account Information page. Or you may contact the Privacy Office as described in the “Who Can I Contact at Walmart About the Privacy Policy” section below.
We also personalize your experience on our sites and mobile services by showing you advertisements from Walmart or our advertising partners that are tailored to your interests. Learn more about interest-based advertising.
Some of our mobile services use your device’s location information. You can adjust the settings of your mobile device at any time to control whether your device communicates this location information. We may also offer additional controls on our use of your mobile location information.

We want to offer you choices about the different ways we collect, use, or share your personal information. These choices are described below.

Marketing Preferences
When we are sending marketing communications to you, we use the following standards:

We use an opt-in standard for automated phone and text messages, and for sharing personal information with companies outside our corporate family of companies for their use in direct marketing of their products, such as sending you promotions for their products. Opt-in means we will only conduct the activity with your affirmative consent.
We use an opt-out standard for email, app notifications, and postal mail. Opt-out means we may contact you, but will stop upon your request (as described below).
Additionally, these standards may not apply to Walmart-branded credit card offerings because these are provided through associated financial institutions. However, you can choose to stop receiving certain prescreened offers of credit that originate from participating nationwide credit reporting agencies, including our prescreened offers, by calling the official Consumer Credit Reporting Industry organization at 1-888-567-8688 or by going to www.optoutprescreen.com.

If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your marketing preferences to be processed. It may take up to ten days to process your requests related to email and up to 30 days to process your requests related to telephone calls, text messages, app notification and sharing information with your consent. Please note that postal mailings are often prepared many weeks in advance, and you may continue to receive mail for six to ten weeks.

Since we do not accept opt-out requests from third parties, such as catalog opt-out services, please communicate your request directly to us through one of the mechanisms mentioned above.

Please know that, even if you opted out of receiving marketing communications from us, we may still contact you for transactional or informational purposes. Some examples are contacts for customer service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order.

Interest-Based Advertising Preferences
We personalize your experience on our sites and mobile services by showing you advertisements that are tailored to your interests. For example, if you browse or shop for electronics with us or on other sites, we may show you ads for electronics as you continue to browse the Internet. For more information about browsing information see “Information We Receive from You.”

We show you advertisements related to Walmart or our advertising partners. We belong to ad networks that may use your browsing history across participating websites and mobile services to show you interest-based advertisements. You may also see ads for Walmart on participating websites and mobile services based on how you browse. Learn more about interest-based advertising.

Mobile Location Settings
Some of our mobile services use your device’s location information. You can adjust the location settings of your mobile device at any time to control whether your device communicates this information. You will also need to adjust your device’s Bluetooth settings to completely disable the collection of Bluetooth location-related data. See your device instructions to learn more about these settings. In addition, we may offer you controls on our use of your mobile location information. See “What Types of Information Do We Collect?” above for more information on the types of location information we collect.

Device Camera and Microphone
Some of the features on our websites and mobile services may require access to the camera or microphone of your computer or mobile device. You must give your permission before we access your device’s camera or microphone, and you can adjust the settings of your device at any time to control access to your camera or microphone. See “What Types of Information Do We Collect?” above for more information.

We collect information to deliver the products and services you request, to help improve your shopping experience, and to support our business functions. We collect information from you in a variety of ways when you interact with our stores, websites, and mobile services.

What Information Do We Collect
We may collect the following categories of personal information. Not all categories may be collected about every individual:

Personal identifiers, such as name and address
Device and online identifiers and related information, such as telephone number and email address
Internet, application, and network activity, such as cookie IDs and browser visits
Government identifiers, such as national identification numbers and driver’s license numbers
Demographic information, such as age and date of birth
Financial information, such as credit and debit card numbers and claims information
Health and health insurance information, such as prescription numbers and health insurance identification numbers
Characteristics of protected classifications under state or federal law, such as gender and nationality
Purchase history information, such as products you have bought, rented, and returned
Biometric information, such as imagery of the iris, retina, and fingerprints
Location information, such as geo-location information
Audio, visual, and other sensory information, such as audio and video recordings
Employment information, such as occupation, title, licenses and professional memberships
Background and criminal information, such as background checks and criminal convictions
Education information, such as degree and schooling information
Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors
How Do We Collect Information
We collect information from you in two ways: (1) information we receive from you and (2) information we receive from others. Information we receive from you includes: i) information you actively share with us, such as when you create an account on one of our websites, and ii) information you provide us passively through technology, such as through a cookie placed on your computer when you visit our websites. We also receive information from other sources to help us supplement our records, improve the personalization of our service to you, and detect fraud. Our goal is to limit the information we collect to the information needed to support our business.

Information We Receive from You
You actively share information with us in various ways in our stores and online. For example, you share information when you:

Make an in-store or online purchase, or other transaction, with us;
Create an account on one of our websites or mobile services;
Use a gift registry or create a mobile shopping list;
Participate in our programs, such as eReceipts;
Conduct a transaction or request a service where we collect information (including when required by law, such as hunting and fishing licenses);
Request customer service or contact us;
Post a review or comment on one of our social media pages, or post a rating, review or other user-generated content on one of our websites or mobile services;
Participate in a contest, sweepstake, promotion, or survey; or
Use features of our websites and mobile services that may ask you to grant us access to the camera or microphone on your computer or mobile device (such as voice search or scanning bar codes).
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth, and payment information.

You also passively provide us information in other ways through technology. Some of this information may be linked to you personally. This information helps our websites and mobile services work correctly and supports our customer marketing and analytics efforts – our work to understand our customers’ needs and provide information about our products and services. Here are some examples:

Device Information: We collect technical information when you visit our websites or use our mobile applications or services. This includes information such as Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of referring websites, the path you take through our websites, and other information about your session on our websites.
Browsing Information: We use our own and third-party technologies such as cookies, web beacons, and mobile device identifiers to collect information about the use of our websites and mobile services. We use these tools to provide an integrated and more personalized shopping experience for you. For example: cookies allow us to provide you relevant information as you use or return to our sites; web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our websites and other sites were effective. Under certain circumstances, we permit third parties to collect information on our websites for their own business purposes using cookies, web beacons, iframes and similar technologies.
Precise Device Location Information: We may collect information about your location when your device is set to provide location information. For example, your device’s GPS signal allows us to show you the nearest Walmart stores. Other examples include allowing us to know when you are about to arrive to pick up your Online Grocery Pickup order after you check in. We may be able to recognize the location of a mobile device in stores where we provide customers free WiFi access or through the use of Bluetooth technology. Through mobile services, Bluetooth technology in our stores allows us to show you nearby products that may interest you, making it easier for you to locate products within and navigate through the store. See “What Are Your Choices?” below for more information.
Facility Cameras: We operate cameras in store for security and operational purposes, for example, to help us improve the design of our stores to better serve our customers.
Information We Receive from Other Sources
We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services and marketing to you, and prevent or detect fraud. We collect personal information from consumer reporting agencies in conjunction with products or services that involve financial risk to Walmart, such as transactions in which Walmart extends you financing.