Rakuten

We may use your information (excluding Email Data) to provide you relevant offers and advertisements for products and services from our participating merchants both on our sites and on other websites. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.
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If you wish to opt out of interest-based advertising, click here. Note that this Privacy Policy covers only our use of cookies and does not include use of cookies by such third parties.

If you are connected to another service with a Rakuten ID account and wish to delete other Rakuten ID accounts, please reach out to member services at memberservices@rakuten.com for a list of other Rakuten services associated with your Rakuten ID.

3. Sharing of Information

We may share the information we collect, including your personal information, under the following circumstances:

Service Providers and Business Partners

We may share your Personal Information with third party service providers (which may include Company affiliates) to operate our Services. We may share your Personal Information with our service providers that provide member support, process payments, and perform other business operations on our behalf, under our instructions and in compliance with appropriate technical and organizational security measures to protect your data. For example, we may partner with other companies to provide you support services, authentication services, prevent fraud on our Services, administer our promotions, referral programs, sweepstakes, surveys, perform analytics, maintain the accuracy of our databases, facilitate your travel reservations, fulfill your product purchases, administer your rewards or payments, provide a marketplace (www.rakuten.com/shop) and work with sellers to fulfill your orders. Further, we may share your information (excluding Email Data) with our financial institution partner, Synchrony Bank, for the purposes of providing rewards or benefits to you and marketing our co-branded credit cards to you. We may rent, sell, and share other information that cannot be used to directly identify you with merchant partners, third parties, or affiliates.

Rakuten Group Companies

We work closely with our affiliated businesses and companies within the Rakuten Group and share your personal information for our internal business administration. We may also share this information with our affiliates within the Rakuten Group for those affiliates to analyze and monitor usage and trends to improve their services and websites.

The Rakuten Group aims to provide you with a unique service experience through the “Rakuten ID”. Rakuten ID is a unified program that allows you to easily connect to other Rakuten services by a single log-in function, share your account information and join a loyalty program with the Rakuten group companies jointly participating in the Rakuten ID program. Your data will only be shared if you chose to connect to another Rakuten ID service. By connecting to another Rakuten ID service, you direct the Rakuten ID services to share your data for the purposes explained in our joint privacy policy.

We share your account credentials and profile information (username, email address, encrypted password) and related personal identification (first and last name and address) and payment information stored in our Services with the Rakuten ID services. This service is jointly provided by the Rakuten ID Services as directed by you, if you sign up with another Rakuten ID Service. As long as you do not connect to another Rakuten service, your identifiers (username, email address, encrypted password, first name, last name and address) are shared only with our parent company, Rakuten, Inc., for the purposes of operating our authentication service. The Rakuten Group may rent, sell and share other information that cannot be used to directly identify you with merchant partners, third parties or affiliates. Information that we may rent or sell will not include your payment information. If you are connected to another service with a Rakuten ID account and wish to delete other Rakuten ID accounts, please reach out to member services at memberservices@rakuten.com for a list of other Rakuten services associated with your Rakuten ID. Member services can also provide you contact information to reach out to other Rakuten Services.

Protection of Rights and Other Legal Purposes

We may share the information we collect, including personal information, to the extent permitted by applicable law, (i) in response to subpoenas or other legal processes or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to defend our terms and conditions or other policies applicable to our Services; and (iv) to protect the rights, property, life, health, security and safety of Company or any third party.

Business Transfers

We may share the information we collect, including personal information, with any third party in connection with, or during negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession) or any other type of acquisition of all or any portion of Company assets, conveyance or transfer of all or a portion of our business to another company.

We may share the information we collect, including personal information, to the extent permitted by applicable law, (i) in response to subpoenas or other legal processes or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to defend our terms and conditions or other policies applicable to our Services; and (iv) to protect the rights, property, life, health, security and safety of Company or any third party.

We take reasonable measures to protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. We use a secure, encrypted connection (using a TLS protocol) on all pages where you access or transmit personal information. Although Company uses reasonable efforts to help protect your information, transmission via the Internet is not completely secure and Company cannot guarantee the security of your information collected through our Services. Except as otherwise set forth under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access or other causes beyond our control. We retain the information collected via our Services until you choose to close your account. After that time, we may aggregate the data and retain it for analytical purposes. We may also retain your information on backup media to comply with applicable law, to support financial audits, to resolve disputes, to maintain compliance efforts and for other legitimate business reasons.

Updated: January 1,2020

This Privacy Policy is current as of the effective date set forth below. Company reserves the right to change this Privacy Policy from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy, we will notify you by revising the date on this Privacy Policy. In some cases, we may provide you with additional notice (such as adding a statement to the homepages of our Services or sending you an email notification).

By signing into the Service through a third party social networking service (“Social Networking Service”), such as Facebook or Google, you give us permission to access, store and use any information that you permit the Social Networking Service to share with us in accordance with the privacy settings applicable to your account with that Social Networking Service. If you elect to use Google to create or sign in to your Service account, your Google account will be automatically linked to your Service account, and we will receive access to your Google email content. We may use your Email Content to confirm your Cash Back faster and more reliably and to personalize your experience with the Services. We may also offer you the ability to link your email account from other email service providers. If you elect to link your email account with your Service account, we will also have access to your email content. Email content from your linked email accounts shall collectively be known as “Email Data”. You can change these settings in accordance with Section 4 (Your Choices). The Email Data and any other information we collect in connection with Social Networking Services is subject to this Privacy Policy, except where otherwise noted.

2. Use of Information We Collect

We may use information about you in the following ways.

Manage Your Account

If you provide us personal information, we may use it to: (i) process your registration with our Services, including verifying whether your email address is active and valid and enrolling you into our programs; (ii) facilitate and manage your purchase transactions; (iii) track your shopping, deliver you rewards or payments and identify opportunities for rewards and/or offers; (iv) send you technical notices, updates, security alerts and administrative messages; (v) provide you member services regarding your account and reply to your questions, comments and requests; and (vi) comply with legal and regulatory provisions in force and with the competent judicial authorities in each geographical jurisdiction that the Company operates in. We may also use your information to assess risk and prevent fraud.

Fulfilling Your Order

If you make a purchase from sellers on the Marketplace (www.rakuten.com/shop), we will collect a valid credit card number and associated payment information, including all of the following: (i) your name as it appears on the card, (ii) your credit card number, (iii) the credit card type, (iv) the date of expiration and (v) any activation numbers or codes needed to charge your card. Rakuten will use this information solely in facilitating your payment to the seller. Rakuten does not provide your credit card information to the seller.

Improve Our Services

We may process information through analyzing and monitoring usages and trends and performing statistical analyses to improve our Services and the websites, applications, marketing efforts and the products and services of our affiliates we recommend or offer to provide a better service to you in the future. We may also use this information to adapt Service content to be more likely to be of interest to you. With the exception of Email Data (defined as the email content from your linked email accounts), we may also share information, including email address, with our affiliates within the Rakuten Group for those affiliates to analyze and monitor usage and trends to improve their services and websites.

Provide You Marketing Information

With the exception of Email Data, Company may use information to provide you more personalized offers and/or special offers, discounts and similar information. Company may send you newsletters, rewards, discounts, promotion codes, events and general information about the service if you consent. You can manage these communications in accordance with Section 4 (Your Choices) below. To match your profile and interest, we may use your information to create a profile of your preferences and provide you content and features. We may use your information (excluding Email Data) to provide you relevant offers and advertisements for products and services from our participating merchants both on our sites and on other websites. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.

Administer Contests, Sweepstakes and Promotions

From time to time, Company may invite you to enter various contests, sweepstakes, surveys or promotions. If you choose to participate in a contest or promotion, your personal information may be used to administer the contest, such as to determine your eligibility for the contest or to award a prize.

You may in some cases have the option to decline providing us information. However, your choice not to provide information may impact your use of certain features or services. You may unsubscribe or opt out of receiving marketing communications from us by using the unsubscribe link on the footer of our marketing emails, by logging in to your account and updating your settings or by using the Contact Us option through the Services. Upon request, we will provide you with information about whether we hold any of your personal information. We encourage you to maintain the accuracy of the information you submit to us, such as the information you provide to register for your account. The Services may allow you to access, review, correct, update and remove or make inaccessible personal information you have provided through your account settings. With respect to linked email accounts, you may unlink your email account from your Service account by updating or switching off the connection in your account settings within the service. You may provide account updates and changes by logging into your account and changing settings or by using the Contact Us option through the Services. With respect to our mobile and other applications, you can prospectively stop all collection of information by the application by uninstalling the application. You may at any time opt out from further allowing us to have access to your location data by adjusting the permissions in your mobile device. We will make good-faith efforts to make requested changes in our then-active databases as soon as reasonably practicable.
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If you wish to opt out of interest-based advertising, click here. Note that this Privacy Policy covers only our use of cookies and does not include use of cookies by such third parties

We collect, process and use your information when you:

Register for our Services or sign in to an existing account
Visit our website(s)
Access our application(s)
Connect to our Services using third-party accounts, such as your email, social media or payment account(s)
Contact us for support
Participate in our shopping or influencer programs
Enter a sweepstakes, contest, promotion, survey or poll
Further, we and our service providers automatically collect certain information about you through:

Interaction with our Services
Cookies and other tracking technologies
Location-identifying technologies
Monitoring and analyzing trends, usage and activities
The types of information you provide may include personal information. “Personal information” means information that can be used to identify you (whether alone or in combination). The personal information you may provide to us includes:

First and last name
Unique personal identifier
Email address
Mailing, billing and/or shipping address
Phone number
Payment information (such as payment account name, payment account number, payment card expiration date and billing address)
Commercial information such as records of products or services purchased, obtained, or considered by you;
How you connect to our Services, such as your IP address, unique device identifiers, device or session IDs and information regarding the network and connected hardware (e.g., computer or mobile device and carrier), and system configuration information
Browsing, shopping and purchase history, including accrued cash-back, American Express Member Points, and/or Rakuten Super Points
Your geolocation, to the extent you have configured your device to permit us to collect such information, date and time stamps associated with transactions, and locale preferences
Click-stream data (internet or other electronic information regarding you browsing history, search history, the web page visited before you came to our website, length of visit and number of page views, click-stream data meaning the page-by-page paths you take as you browse through our services)
Audio recordings of your voice to the extent you call us, as permitted under applicable law;
Inferences about your preferences, characteristics, behavior and attitudes.
By signing into the Service through a third party social networking service (“Social Networking Service”), such as Facebook or Google, you give us permission to access, store and use any information that you permit the Social Networking Service to share with us in accordance with the privacy settings applicable to your account with that Social Networking Service. If you elect to use Google to create or sign in to your Service account, your Google account will be automatically linked to your Service account, and we will receive access to your Google email content. We may use your Email Content to confirm your Cash Back faster and more reliably and to personalize your experience with the Services. We may also offer you the ability to link your email account from other email service providers. If you elect to link your email account with your Service account, we will also have access to your email content. Email content from your linked email accounts shall collectively be known as “Email Data”. You can change these settings in accordance with Section 4 (Your Choices). The Email Data and any other information we collect in connection with Social Networking Services is subject to this Privacy Policy, except where otherwise noted.