Hulu may collect the following information from or about you, including personal information, from the following sources:
Information You Provide to Us. We collect information you provide to us. For instance, when you register to use the Hulu Services, we may collect identifiers and personal information including your name, email address, credit card or other payment method information, address, ZIP code, characteristics such as your age (birth date) and gender, and other information. In addition, Hulu may collect similar information you provide to us when you respond to surveys or interactive ad units, contact Hulu through customer service or communicate with us by other means, or participate in promotions or events. We may also collect information you provide as part of selecting your preferences, including within your account settings, and commercial information, such as the Hulu plan(s) you purchase. Hulu allows multiple profiles to be set up under one account, so we may collect information you provide to us if you create a profile.
Usage, Technical and Log Data. We collect information when you use the Hulu Services or interact with Hulu, including when you view Hulu advertising outside of the Hulu Services. We may collect information from and about the browser or device you’re using and information about your internet or other electronic network activity, including through analytics tools and the technologies described below (“Data Collected Through Cookies and Similar Technologies”). This information may include your IP address, device type, browser and software characteristics (such as type and operating system), geolocation data (which may include precise location data), referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and Local Storage” below), and carrier information. We also collect information about your activity on the Hulu Services including information about the content you view on Hulu such as series titles and episode names (“Viewing Information”), page views, and ads you have viewed on Hulu.
Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. These technologies are discussed below.
Cookies and Local Storage. A cookie is a small data file that is transferred to your computer’s hard disk. We may use both session cookies and persistent cookies to better understand how you interact with the Hulu Services or Hulu advertising published outside of the Hulu Services, to monitor aggregate usage by our users and web traffic routing on the Hulu Services, and to customize Content and advertising. These uses allow us to improve the Hulu Services. We may create a unique device or user ID for you and store it in a cookie so we can customize your experience based on your preferences.
We may collect information through other kinds of local storage (also referred to as “Flash cookies”) and HTML5 local storage, including in connection with features such as volume/mute settings for the Video Player. Because these technologies are similar to browser cookies, they are sometimes called “browser cookies,” even though they may be stored in different parts of your computer.
You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. For information about disabling cookies or deleting information contained in Flash cookies, please click here. Please note that disabling cookies or deleting information contained in cookies or Flash cookies may interfere with the performance and features of the Hulu Services, including not being able to store your preferences or login information.
Web Beacons, Pixels and mobile SDKs. In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed. We may also use or work with third parties including our business partners and service providers who use mobile Software Development Kits (“SDKs”) to collect information, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with the Hulu Services.
The use of these various technologies in connection with advertising on the Hulu Services is explained further below. To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in Section 6 (“Your Controls and Choices, Including Opt-Out Options”).
Account and Profile Data from Third-Party Services. If you choose to log-in, access or otherwise connect to the Hulu Services, or contact Hulu through a third-party service, we may, for example, collect identifiers including your user ID and user name associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us (such as your user ID, billing information, public profile information, email address, birthday, pages you have “liked” and other account and profile data).
Information from Partners and Other Sources. We collect information from companies through which you may access or interact with the Hulu Services (e.g., distribution partners, including device partners and voice assistant platforms) or through which you pay for the Hulu Services or otherwise receive access to the Hulu Services as part of your relationship with such company (e.g., mobile phone carriers or other companies that provide services to you). The information we collect from these partners may include email address and other identifiers that support authentication, activation, and personalization of the Hulu Services, as well as payment processing and other billing-related matters. We may also collect information about you from other sources, including service providers (e.g., data licensors, research and analytics companies, and payment processors), public databases, our marketing partners, and advertisers. This may include information (whether identifiable, de-identified or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed).