Channel 4

4.3 Personalised advertising

4.3.1 We sometimes use your name, gender, location or your birth month to personalise advertisements that you see on the All 4 platform. This means, for example, that you may hear your first name in an audio/video advertisement or see your first name in a text advertisement.

4.3.2 If you have opted out of targeted advertising, the advertisements you see will not be tailored to you and your interests, but they may still be personalised with your name, gender, location or birth month.

4.3.3 You can opt out of personalised advertising at any time by changing your preferences in the "Privacy settings" section of your Account Settings. It can take up to 72 hours for the change to take effect.

4.3.4 If you opt out of personalised advertisements without opting out of targeted advertising, you will still see targeted advertisements on All 4 but they will not be personalised with your name.

11.7 A right to have your data erased

11.7.1 You have a right to ask us to delete your personal data in certain circumstances, for example if we have processed your data unlawfully or if we no longer need the data for the purposes set out in this Privacy Policy.

11.7.2 We will fully anonymise any personal data we hold about you when you close your account, as set out under 'How long do we keep your data for?' above. This means that it will no longer identify you and ceases to be “personal data”.

11.7.3 If you ask us to delete your personal data and you are happy for your account to be closed, we will close your account and fully anonymise your personal data as set out above. If you ask us to delete your personal data but you do not want your account closed, we may not be able or obliged to comply with this as we will usually need to keep processing your data in a personally identifiable form to keep your account open.

11.7.4 If you would like to make a request to exercise this right, please email dataprotection@channel4.co.uk. If we are required by law to comply with your request, we will fully anonymise your data it so that it is no longer personal data and cannot be used to identify you.

9.1 We do need to share your personal data with some third parties in some circumstances. This includes where we use third party suppliers to perform various services for us. When we share your personal data with third parties, we enter into contracts to ensure your personal data is kept secure, is only used for the defined purpose, and is then deleted in accordance with our data retention requirements. The third party suppliers we share your personal data with are as follows:

9.1.1 third party service providers who help us to manage our customer database and registration process;

9.1.2 third party service providers who help us to manage our Viewer Enquiries process;

9.1.3 information security service providers who manage our IT systems and ensure that they are secure, and protected from fraud and abuse;

9.1.4 technology solutions providers who help us show you advertising on our platforms;

9.1.5 third party service providers who carry out user testing for us;

9.1.6 auditors and other professional advisors who help us improve the accuracy of our data, including checking the accuracy of the profiling that we carry out to ensure you receive relevant advertising;

9.1.7 third party marketing and advertising agencies and advertising sales houses who help us ensure our marketing and advertising is delivered effectively and who select appropriate advertisements for us to serve to our audiences in accordance with this Privacy Policy;

9.1.8 advertising service providers (including Google) who receive IP addresses or other online identifiers to: manage the number of times you see an advertisement; to count views and click throughs of advertisements (also known as impression counting); to check that advertising is viewable; and to help us measure the effectiveness of our promotions on third party platforms;

9.1.9 analytics providers who help us analyse data to detect fraudulent traffic on our service and so that we can use our data more effectively;

9.1.10 if you are an All 4+ subscriber, we use a third party payment provider, Stripe, to process your payment card details on our behalf. Channel 4 only ever receives the last four digits of your payment card. The full payment card details are sent directly to Stripe.

9.2 We will share your personal data with the following categories of recipients for the following purposes:

9.2.1 third party data pairing providers for the purposes of the data pairing exercise described under the section headed Data pairing above;

9.2.2 third party platforms to enable us to serve you advertisements send you recommendations for our content and services through those platforms, as described in the section headed Promoting our own services on other platforms above;

9.2.3 third party media agencies, in which case data will be shared in a pseudonymised form as described in the section headed Targeted advertising on All 4 above; and

9.2.4 other broadcasters and publishers where we act as advertising sales agent on their behalf to enable us to target and serve advertisements for those broadcasters and publishers.

9.3 We will also share your personal data with third parties in the following circumstances:

9.3.1 where you have specifically consented to us sharing your data with a particular third party; and

9.3.2 where we are required or permitted to do so by law or to protect or enforce our rights or the rights of any third party.

9.4 Except as stated in paragraph 9.5, we do not transfer or store your personal data outside the European Economic Area (EEA). If we do carry out any further transfers of your data outside the EEA, we will inform you and we will ensure that the recipient provides an adequate level of protection of your personal data.

9.6 You should also be aware that if you choose to share All 4 content on social media via the Facebook and Twitter share buttons on All 4, the relevant social media platform will know what page you are on in order to share that page. The use of that information will be governed by the social media platform's own privacy policy and clicking the "share" buttons does not result in any other personal data being shared between All 4 and the platform.

9.3.2 where we are required or permitted to do so by law or to protect or enforce our rights or the rights of any third party.

Policy updated on 5 March 2020

14.1 We may make changes to this Privacy Policy from time to time. Any changes we make will be posted on this page. We may also notify you by email if significant changes are made.

2.5 We also collect some data about you from third parties (Third Party Data). This includes:

2.5.1 reputable data pairing providers, such as Acxiom, whom we have vetted. The data we obtain from Acxiom has been collected by Acxiom through publicly available records such as the electoral roll, from surveys or other companies that you engage with. Acxiom relies on your consent or their legitimate interests as the legal basis on which they share your data with us. The data that Acxiom shares with us may include data such as:

(a) Basic demographic information (for example, your age and gender);
(b) Regional location;
(c) Household status (for example, if you own or rent your property);
(d) Financial status and information about your life stage (for example, if you are married or have children);
(e) Household makeup and composition (for example, the number of adults and children in your household and information about your and any partner’s occupation);
(f) Media habits (for example, which newspapers or TV channels you prefer);
(g) Purchasing behaviours and domestic consumption habits (for example, whether you have a car, take holidays, or shop online);
(h) Your and your household's hobbies and personal interests (for example, if you like crosswords or how often you like to eat out);
(i) Whether you use credit cards or have a pension or loan; and
(j) Their unique identifier that they have assigned to you.

2.8 We also collect anonymised publicly available information from social networking sites such as Facebook, Twitter, YouTube, Instagram and Snapchat, for example likes, shares, tweets and posts about Channel 4, All 4, and all our programmes. This information is provided to us by a third party and is fully anonymised so we cannot see who has posted the information. This information is used for internal analysis purposes.

3.1 It is important that you understand how and why we use the personal data that we collect about you. This section sets out the different purposes for which we process personal data and which types of personal data we need for each purpose.

3.2 Managing your account and providing you with our services

3.2.1 We use your Account Data, Behavioural Data and All 4+ Account Data (if applicable) to set up, manage and administer your account, to respond to your queries, complaints or comments, to log you into your account and to provide you with All 4 and any other services that you request from us. In particular, we use your Behavioural Data to customise your All 4 homepage and the ads you see on our site, and to provide you with programme recommendations when you are logged into All 4. These are programmes that we think you will be interested in watching based on your viewing history.

3.2.2 If you have signed up to access our All 4+ functionality, we use your All 4+ Account Data so we (and our payment processor Stripe) can process your payments and deal with any related queries you may have.

3.2.3 We use your Account Data to contact you occasionally with service messages about All 4 and other products and services you have signed up for, for example to provide you with password reminders, where your account is due to expire, if there is an issue with your All 4+ account, or to contact you about content you have submitted to us. We will also use your contact details to contact you from time to time to ask you to participate in surveys to help us to improve our offerings. We may also use your email address and/or other Account Data to help us with database matching. For more detail about this see Database matching.

3.2.4 We use your Voluntary Data to enable us to respond to queries, complaints or comments that you have and to make sure that these are appropriately dealt with, for example when you contact Viewer Enquiries. If Voluntary Data you provide includes any special categories of personal data (such as information about your health, race or religion), you must make sure before you provide this that you are happy for us to use that Voluntary Data for the purposes set out in this Privacy Policy.

3.3 Competitions and surveys

3.3.1 We use Competition Data for the purposes of allowing you to participate in competitions and to carry out any activities required in relation to those competitions, for example contacting you to let you know you have won a prize and using your address to send your prize to you.

3.3.2 We use Survey Data for the purposes of analysing insights and information to enable us to improve our products and services and to help us to build more accurate ad targeting segments for our users.

3.4 Improving our services

3.4.1 We use Account Data, Behavioural Data, Voluntary Data and Survey Data to help us monitor, analyse and improve All 4 (including our All 4+ functionality). We use this data to help us understand which content and services are most interesting and enjoyable for our users and to help us identify errors and test features. This helps us to make sure that we are providing you with the best possible products and services.

3.5 Compliance with contracts

3.5.1 We use Behavioural Data to count programme views which enables us to pay rights holders for the content that you view.

3.6 Marketing and advertising

3.6.1 We use Account Data, Behavioural Data, Survey Data and Third Party Data for marketing and advertising purposes. For more information on the ways in which we do this, please see 'How do we use your data for marketing and advertising purposes?' below.

3.7 Profiling

3.7.1 We combine all the different types of data that we hold about you in order to build up a picture of you and the types of products and services which might be of interest to you (your Profile). We will use your Profile to provide you with a more customised and tailored experience on All 4 and to inform the advertising that is displayed to you. This makes sure that you see advertisements (including personalised advertisements) that are relevant and interesting to you. If you opt out of targeted advertising, you will still see advertising on All 4, but this will not be specifically tailored to your interests.

3.8 Research panels – for example Core4, Your4 and Dynata

3.8.1 We use a number of research panels to conduct market research for us which may involve collecting personal data for the purposes of carrying out this research. This collection of personal data by third party research companies (such as Dynata) will be subject to separate privacy policies.

3.8.2 We use Survey Data to:
(a) enable us to assess our performance and to improve our products and services including advertising (including for profiling and for building our interest-based ad targeting models);
(b) inform our marketing and promotional activities;
(c) inform and support our advertising partners (e.g. helping us to report to them about campaign performance).

3.9 We may use the personal data of relevant contributors in our programme listings.

3.10 Archiving

3.10.1 Channel 4 captures copies of the www.Channel4.com website and Channel 4 microsites to archive data that may be of historical or statistical value and to use this data for internal purposes or to allow third parties access to this data for research purposes, for example if someone is writing a book and the data we hold in our archives is useful for that book. Occasionally this may include copies of Voluntary Data that you have provided on public areas of the platform, or if you are contributor, information about you in relation to the programme you were in. We will only ever use personal data in this way that has already been made publicly available. Where possible, when the sites are archived we anonymise or remove personal data.

3.10.2 We periodically review the data that we keep in our archive and we will delete or anonymise your data held in the archive where we consider it is no longer of value or interest.

3.11 How we use anonymised data

3.11.1 We use aggregated and anonymised data for certain purposes, such as to report viewing numbers of particular genres of programmes and help us understand what type of content users like and to share with advertisers so that they know how effective their advertising is. When used for these purposes, this data does not enable you or any other individual user to be identified.

11.1 You have several rights under data protection law. These rights and how you can exercise them are set out in this section. We will normally need to ask you for proof of your identity before we can respond to a request to exercise any of the rights in this section and we may need to ask you for more information, for example to help us to locate the personal data that your request relates to.

11.2 We will respond to any requests to exercise your rights as soon as we can and in any event within one month of receiving your request and any necessary proof of identity or further information. If your request is particularly difficult or complex, or if you have made a large volume of requests, we may take up to three months to respond. If this is the case we will let you know as soon as we can and explain why we need to take longer to respond.

11.3 A right to access your information

11.3.1 You can access all of your Account Data through the "Personal details" section of your Account Settings.

11.3.2 You also have a right to ask us to send you a copy of your Account Data and all other personal data that we hold about you (subject to some exceptions). A request to exercise this right is called a "subject access request" (SAR) and must be made in writing to: dataprotection@channel4.co.uk or to: Data Protection Officer, Channel 4 Enquiries, PO Box 1058, Belfast, BT1 9DU.

11.3.3 We do not accept subject access requests made via third parties without a letter of authorisation from you sent directly to us confirming that you authorise the third party to act on your behalf. We do not accept SAR requests from platforms where we are required to set up an account in order to provide the response to the SAR.

11.4 A right to object to us processing your information

11.4.1 You have a right to object to us processing any personal data that we process where we are relying on legitimate interests as the legal basis of our processing. This includes all of your personal data that we process for all of the purposes set out in this Privacy Policy, with the exception of our use of your email address to send you marketing communications with your consent (but you can withdraw your consent to this at any time).

11.4.2 If we have compelling legitimate grounds to carry on processing your personal data, we will be able to continue to do so. Otherwise, we will cease processing your personal data.

11.4.3 You can exercise this right by emailing dataprotection@channel4.co.uk.

11.5 A right to ask us not to send you direct marketing materials.

11.5.1 You can ask us not to send you direct marketing or advertising. You can do this by opting out of the advertising you no longer want to receive in the "My communications" and "Privacy settings" sections of your Account Settings. In relation to email marketing, you can also opt out by using the "unsubscribe" option in any of our email marketing communications.

11.5.2 Please note that it can take a short time for opt-out requests to take effect. The time taken to opt out of each type of marketing and advertising is detailed at 'How do we use your data for marketing and advertising purposes?' above.

11.5.3 More information about opting out of marketing and advertising is provided at 'How do we use your data for marketing and advertising purposes?' above.

11.6 A right to have inaccurate data corrected.

11.6.1 You have a right to ask us to correct inaccurate data that we hold about you. If we are satisfied that the new data you have provided is accurate, we will correct your personal data as soon as possible.

11.6.2 You can update your own personal data at any time through your Account Settings. The only personal data you cannot change directly through your Account Settings is your date of birth, which can be updated by contacting Viewer Enquiries.

11.7 A right to have your data erased

11.7.1 You have a right to ask us to delete your personal data in certain circumstances, for example if we have processed your data unlawfully or if we no longer need the data for the purposes set out in this Privacy Policy.

11.7.2 We will fully anonymise any personal data we hold about you when you close your account, as set out under 'How long do we keep your data for?' above. This means that it will no longer identify you and ceases to be “personal data”.

11.7.3 If you ask us to delete your personal data and you are happy for your account to be closed, we will close your account and fully anonymise your personal data as set out above. If you ask us to delete your personal data but you do not want your account closed, we may not be able or obliged to comply with this as we will usually need to keep processing your data in a personally identifiable form to keep your account open.

11.7.4 If you would like to make a request to exercise this right, please email dataprotection@channel4.co.uk. If we are required by law to comply with your request, we will fully anonymise your data it so that it is no longer personal data and cannot be used to identify you.

11.8 A right to have processing of your data restricted

11.8.1 You can ask us to restrict processing of your personal data in some circumstances, for example if you think the personal data is inaccurate and we need to verify its accuracy, or if we no longer need the data but you require us to keep it so that you can exercise your own legal rights.

11.8.2 Restricting your personal data means that we only store your personal data and don't carry out any further processing on it unless you consent or we need to process the data to exercise a legal claim or to protect a third party or the public.

11.9 A right to data portability.

11.9.1 In relation to All 4+ Account Data, you have a right to data portability, which means that you can ask us to provide you with a copy of the All 4+ Account Data that you have provided and which we hold in a commonly used re-usable format.

2.1 We collect some data directly from you when you register for an account with All 4 (Account Data). This data includes the following:

2.1.1 your full name;
2.1.2 your email address;
2.1.3 the password you set up to access your account;
2.1.4 your date of birth;
2.1.5 your gender (if you choose to provide it);
2.1.6 your postcode and address (if you choose to provide them); and
2.1.7 your direct marketing preferences.

2.2 We also collect information that you voluntarily provide to us when you contact us with queries, complaints, comments or praise (Voluntary Data).

2.3 If you sign up to All 4+, we also collect information to set up and administer your account and to enable you to access the All 4+ functionality (All 4+ Account Data). All 4+ Account Data includes:

2.3.1 your card payment details (which will be collected directly by our third party payment provider, Stripe, and will not be visible to us); and
2.3.2 your payment history for All 4+.

The collection and processing of your card details and payment data is also governed by Stripe’s privacy policy, which you can find here: https://stripe.com/gb/privacy.

2.4 We collect and analyse information about how you use All 4 using cookies and similar technology (Behavioural Data). Behavioural Data includes your viewing history, IP addresses, device identifiers (for example the IDFA identifier for advertisers which is assigned to iPhone users), what you’ve watched including the ads you’ve been shown, and information about how long you have stayed on certain pages or what pages you have clicked on. You can find more detailed information about this in our Cookies Policy. We also log and use information about any service errors or interruptions that you have experienced in order to help us create fixes and to make technical improvements to All 4.

2.5 We also collect some data about you from third parties (Third Party Data). This includes:

2.5.1 reputable data pairing providers, such as Acxiom, whom we have vetted. The data we obtain from Acxiom has been collected by Acxiom through publicly available records such as the electoral roll, from surveys or other companies that you engage with. Acxiom relies on your consent or their legitimate interests as the legal basis on which they share your data with us. The data that Acxiom shares with us may include data such as:

(a) Basic demographic information (for example, your age and gender);
(b) Regional location;
(c) Household status (for example, if you own or rent your property);
(d) Financial status and information about your life stage (for example, if you are married or have children);
(e) Household makeup and composition (for example, the number of adults and children in your household and information about your and any partner’s occupation);
(f) Media habits (for example, which newspapers or TV channels you prefer);
(g) Purchasing behaviours and domestic consumption habits (for example, whether you have a car, take holidays, or shop online);
(h) Your and your household's hobbies and personal interests (for example, if you like crosswords or how often you like to eat out);
(i) Whether you use credit cards or have a pension or loan; and
(j) Their unique identifier that they have assigned to you.

2.6 We collect information from our research panels. You can choose to sign up to research panels and respond to surveys and polls and these help us to understand our viewers' opinions, views and attitudes. If you sign up to a research panel which we run, like Core4, and complete our surveys or polls, we will collect information about you including your name, contact details and survey responses. We may also contact you directly by email to carry out research, for example about our products and services, any functionality that we offer or to find out more about your likes and interests to help tailor our products and services (including our advertising). You may also sign up to receive third party surveys from other research companies, like Dynata. The information we obtain from such research panels and surveys will only be gathered and used to help us inform our decisions regarding our products and services (including our advertising) (Survey Data). You can find more information about our research panels below.

2.7 We collect information about you when you participate in our competitions, such as your contact information (Competition Data). This data is only used for the purposes of the relevant competition and will be subject to the terms and conditions of that competition, which will be notified to you when you enter the competition. If we share your data with a third party, such as a company that has sponsored the competition, we will tell you this when you enter the competition. Please see http://www.channel4.com/4viewers/comp-t-and-c for our general competition terms and conditions.

2.8 We also collect anonymised publicly available information from social networking sites such as Facebook, Twitter, YouTube, Instagram and Snapchat, for example likes, shares, tweets and posts about Channel 4, All 4, and all our programmes. This information is provided to us by a third party and is fully anonymised so we cannot see who has posted the information. This information is used for internal analysis purposes.