AddThis

AddThis is a provider of website marketing, social media, and analytics tools. Most well-known for their “share” buttons.

3.7/10

How we calculate ratings →

Handling

Does the policy allow personally-targeted or behavioral marketing? Yes

0/10

Does the service allow you to permanently delete your personal data? Yes, using an automated mechanism

5/5

Does the service allow third-party access to private personal data? Yes

0/10

This may come in the form of outright data sharing or by using local third-party analytics software (such as Google Analytics, which collects a plethora of user information).

Note that whether the policy allows sharing aggregated user data does not affect this question.

If the personal data is encrypted when it passes through the third-party, it does not count as third-party access (as the data is inaccessible to that party).

If personal data has been made public by, for example, posting it to a blog, it does not count as private personal information (and is therefore not considered by this question).

Score

Yes

The policy allows sharing personal data with third parties (not just critical service providers), and does not explicitly list the third parties.

Yes, all parties specified (including non-critical service providers such as advertisers)

30%

Yes, not all parties specified (but only to critical service providers)

70%

Yes, all parties specified (only to critical service providers)

80%

100%

Citation

The AddThis Tools also incorporate Cookies and Pixels from Oracle partners to enable the synchronization of unique identifiers between Oracle and our third party partners to facilitate online behavioral advertising across the online advertising ecosystem. For a list of those third party partners, please visit: http://www.addthis.com/privacy/pixel-partners.

We may share or sell AddThis Data with the following third parties for a commercial purpose:

Oracle Marketing & Data Cloud customers and partners, including digital marketers, ad agencies, web publishers, demand side platforms, data management platforms, supply-side platforms and social media networks. Oracle’s use of AddThis Data by our Oracle Marketing & Data Cloud customers and partners is described in the Oracle Marketing & Data Cloud Privacy Policy; and
third-party service providers as necessary to perform Oracle Marketing & Data Cloud services on behalf of Oracle.

We may share or sell AddThis Data with the following third parties for a business purpose:

relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including in connection with any bankruptcy or similar proceedings; and
relevant third parties to protect our rights, protect your safety or the safety of others; investigate or prevent fraud or malicious activity; or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.

When does the policy allow law enforcement access to personal data? When reasonably requested

3/5

Score

Always

This includes cases in which law enforcement either runs the service or has a known backdoor into (or relationship with) the service.

Not specified

When reasonably requested

60%

Only when required by a court order or subpoena

80%

N/A (no personal data to share)

The service would have no personal data to share with law enforcement.

100%

Never (special legal jurisdiction)

The service operates in a jurisdiction in which sharing data with law enforcement is never required.

100%

Citation

We may share or sell AddThis Data with […] relevant third parties to protect our rights, protect your safety or the safety of others; investigate or prevent fraud or malicious activity; or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.

Transparency

Does the policy outline the service's general security practices? Somewhat

1/3

Score

Somewhat

The policy provides only a very vague overview of its security practices.

30%

Yes

60%

Yes, including audits

"Reviews," "monitoring," etc. also count as audits.

80%

Yes, including independent audits

Independent "reviews," "monitoring," etc. also count as independent audits.

100%

N/A

The service doesn't collect any personal information.

100%

Citation

Oracle has implemented appropriate technical, physical and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access as well as all other forms of unlawful processing.

Is the policy's history made available? Only the date it was last modified

3/5

Does the policy require users to be notified in case of a data breach? Not necessarily

0/7

Will affected users be notified when the policy is meaningfully changed? Yes

5/5

Collection

Does the service collect personal data from third parties? Yes

0/10

Is it clear why the service collects the personal data that it does? Mostly

7/10

Does the service allow the user to control whether personal data is collected or used for non-critical purposes? On an opt-out basis, but only for some non-critical data/uses

3/10

Does the policy list the personal data it collects? Yes, generally

7/10

Score

The policy does not claim to not collect personal data, but it also doesn't provide any meaningful insight into the types of personal data it collects.

Only summarily

The policy uses overly vague language to provide a summary of the types of collected personal data.

30%

Yes, generally

All general categories of collected personal data are listed, though not all types of personal data are explicitly mentioned (for example, the list might use a phrase like 'such as' when listing types of personal data).

70%

Yes, exhaustively

All types of collected personal data are listed specifically

100%

N/A (no personal data is collected)

100%

Citation

AddThis Data is collected online and may indirectly identify you. It includes, for example:

unique IDs such as a cookie ID on your browser;
IP addresses and information derived from IP addresses, such as geographic location;
information about your device, such as browser, device type, operating system, the presence or use of ‘apps’, screen resolution, or the preferred language;
the date and time you visited a Publisher Site; and
the referring URL and the web search you used to locate and navigate to a Publisher Site.

Last Updated

June 28, 2020

Sources

Source #1 ↗

Contributors

4Iufy