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Taco Bell

Taco Bell is a fast food chain owned by Yum! Foods that sells "mexican-inspired" cuisine.


Handling

Does the policy allow personally-targeted or behavioral marketing? Yes, but you can opt-out

3.5/10

Decided Sept. 24, 2019 (revision history). This question accounts for 12% of the final score.

Possible Options

Yes0/10
Yes, but you can opt-out3.5/10
Yes, but you must opt-in7/10
No10/10

Citation

We may use your location information to provide personalized content and advertising, to enhance your shopping and dining experience, to allow you to view deals and products available to you based on your location [...] For more information on how to block, delete and/or disable tracking technologies, see “Your Choices and Control Over Your Information” below.

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Does the service allow third-party access to private personal data? Yes, not all parties specified

0/10

Decided Sept. 24, 2019 (revision history). This question accounts for 12% of the final score.

The policy allows sharing personal data with third-parties (not just critical service providers), and does not explicitly list the third-parties.

This may come in the form of outright data sharing or by using local third-party analytics software (such as Google Analytics, which collects a plethora of user information).

Note that whether the policy allows sharing aggregated user data does not affect this question.

If the personal data is encrypted when it passes through the third-party, it does not count as third-party access (as the data is inaccessible to that party).

If personal data has been made public by, for example, posting it to a blog, it does not count as private personal information (and is therefore not considered by this question).

Possible Options

Yes, not all parties specified0/10
Yes, all parties specified (including non-critical service providers such as advertisers)3/10
Yes, not all parties specified (but only to critical service providers)7/10
Yes, all parties specified (only to critical service providers)8/10
No10/10

Citation

Our third party providers may collect location data through GPS, Wi-Fi, wireless network triangulation or other similar methods.

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When does the policy allow law enforcement access to personal data? When reasonably requested

3/5

Decided Sept. 24, 2019 (revision history). This question accounts for 6% of the final score.

Possible Options

Always0/5
Not specified0/5
When reasonably requested3/5
Only when required by a court order or subpoena4/5
N/A (no personal data to share)5/5
Never (special legal jurisdiction)5/5

Citation

We may also use information in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce our Terms of Use, this Policy, or agreements with third parties, to detect and prevent fraud or for crime-prevention purposes, or for any other reason permitted by law.

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Does the service allow you to permanently delete your personal data? No

0/5

Decided Sept. 24, 2019 (revision history). This question accounts for 6% of the final score.

Even if there is a reasonable delay before the data is fully deleted (as is common), the data still counts as "permanently deleted" and satisfies the parameters for this question.

Possible Options

No0/5
Yes, by contacting someone3/5
Yes, using an automated mechanism5/5
N/A (no personal information collected)5/5

Citation

We will retain your personal information as long as reasonably necessary to maintain the Service, to meet legal and accounting obligations, and for the other purposes described in this Privacy Policy. We may anonymize and/or aggregate personal information and store it in order to analyze aggregate metrics and trends.

Note

The policy does not specify whether data can be deleted.

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Transparency

Does the policy require users to be notified in case of a data breach? Yes, eventually

5/7

Decided Sept. 24, 2019 (revision history). This question accounts for 8% of the final score.

Users will be notified in case of a data breach, but within an unspecified amount of time.

Note that all companies operating in the EU are subject to Art. 33 of the GDPR, which requires companies to notify their data protection authority of a data breach within 72 hours of discovering it.

Possible Options

No0/7
Yes, eventually5/7
Yes, within 72 hours7/7
N/A (the service collects so little personal data that notification would not be possible)7/7

Citation

In the event that any information under our control is compromised as a result of a breach of data security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take additional steps, in accordance with any applicable laws and regulations.

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Is the policy's history made available? Only the date it was last modified

3/5

Decided Sept. 23, 2019 (revision history). This question accounts for 6% of the final score.

Possible Options

No0/5
Only the date it was last modified3/5
Yes, with revisions or a change-log5/5

Citation

When we change this Policy in a material manner, we will so indicating but updating the “last modified” date in the heading of this Policy

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Will affected users be notified when the policy is meaningfully changed? No

0/5

Decided Sept. 24, 2019 (revision history). This question accounts for 6% of the final score.

Possible Options

No0/5
Yes5/5
N/A (no personal data—or contact information—collected)5/5

Note

The policy does not specify whether it will notify users when the policy is updated.

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Does the policy outline the service's general security practices? Somewhat

1/3

Decided Sept. 24, 2019 (revision history). This question accounts for 4% of the final score.

The policy provides only a very vague overview of its security practices.

Possible Options

No0/3
Somewhat1/3
Yes2/3
Yes, including audits2.5/3
N/A (no personal data collected)3/3
Yes, including independent audits3/3

Citation

Security of your information is very important to us, and we have put in place safeguards to preserve the integrity and security of information we collect and share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems at all times.

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Collection

Does the policy list the personal data it collects? Yes, generally

7/10

Decided Sept. 24, 2019 (revision history). This question accounts for 12% of the final score.

All general categories of collected personal data are listed, though not all types of personal data are explicitly mentioned (for example, the list might use a phrase like 'such as' when listing types of personal data).

Possible Options

No0/10
Only summarily3/10
Yes, generally7/10
Yes, exhaustively10/10
N/A (no personal information is collected)10/10

Citation

The categories of information we collect may include:

Contact and profile information.

Payment and transaction information.

Comments, chat and opinions.

[...]

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Does the service collect personal data from third parties? Yes

0/10

Decided Sept. 24, 2019 (revision history). This question accounts for 12% of the final score.

This includes the use of data brokers and independent verification authorities (such as background check providers).

Possible Options

Yes0/10
Only for critical data7/10
No10/10

Citation

Information provided by others. From time to time, we may receive information about you from third parties and other users. For example we may obtain information from our marketing partners or from third parties to enhance or supplement our existing user information. We may also collect information about you that is publicly available. We may combine this information with the information we collect from you directly.

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Is it clear why the service collects the personal data that it does? Somewhat

4/10

Decided Sept. 24, 2019 (revision history). This question accounts for 12% of the final score.

This question deals with transparency. Even if the service uses data for reasons that aren't ideal for privacy, provided they list all of those uses, the service can still receive full credit for this question. However, if they are not explicit about their uses (by employing language like "such as"), a lower score is assigned.

Possible Options

No0/10
Somewhat4/10
Mostly7/10
Yes10/10
No personal data is collected10/10

Citation

  1. HOW DO WE USE PERSONAL INFORMATION?

To fulfill your requests and provide our Services to you.

For marketing purposes.

To communicate with you.

To monitor, improve and develop our products and services

To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law.

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Does the service allow the user to control whether personal data is used or collected for non-critical purposes? On an opt-out basis, but only for some non-critical data/uses

1.5/5

Decided Sept. 24, 2019 (revision history). This question accounts for 6% of the final score.

Some services allow users to opt-out or opt-in to of non-critical collection or use of personal data, such as collecting data for personalized advertisements.

Possible Options

No0/5
On an opt-out basis, but only for some non-critical data/uses1.5/5
On an opt-out basis, for all non-critical data/uses3/5
N/A (no data used for non-critical purposes)5/5
On an opt-in basis5/5

Citation

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. For more information on how to block, delete and/or disable tracking technologies, see “Your Choices and Control Over Your Information” below.

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Warnings

Taco Bell has no warnings published on PrivacySpy. PrivacySpy publishes warnings when it learns a service has announced a data breach or is found misusing user data. If you believe a warning should be published for Taco Bell, submit one here.


Highlighted Policy Snapshot ALPHA

No highlighted policy snapshot has been created for this privacy policy. To view the policy at its original location, click here.

3.3/10

How we calculate ratings →


Version Added

Sept. 23, 2019

Ratings Updated

Sept. 24, 2019

Warnings

0

Maintained by

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