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Netflix

Netflix is an online video streaming and film production company based in the United States.


Handling

Does the policy allow personally-targeted or behavioral marketing? Yes, but you can opt-out

3.5/10

Decided Sept. 4, 2019 (revision history). This question accounts for 12% of the final score.

Possible Options

Yes0/10
Yes, but you can opt-out3.5/10
Yes, but you must opt-in7/10
No10/10

Citation

If you are using a browser, then cookies and web beacons can be used to collect information to help determine your likely interests. If you are using a mobile device, tablet, or streaming media device that includes a resettable device identifier, then that identifier can be used to help determine your likely interests To opt out of interest-based ads from Netflix in connection with an resettable device identifier on a mobile device, tablet, or streaming media devices, please configure the appropriate setting on your device

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Does the service allow third-party access to private personal data? Yes, not all parties specified

0/10

Decided Sept. 11, 2019 (revision history). This question accounts for 12% of the final score.

The policy allows sharing personal data with third-parties (not just critical service providers), and does not explicitly list the third-parties.

This may come in the form of outright data sharing or by using local third-party analytics software (such as Google Analytics, which collects a plethora of user information).

Note that whether the policy allows sharing aggregated user data does not affect this question.

If the personal data is encrypted when it passes through the third-party, it does not count as third-party access (as the data is inaccessible to that party).

If personal data has been made public by, for example, posting it to a blog, it does not count as private personal information (and is therefore not considered by this question).

Possible Options

Yes, not all parties specified0/10
Yes, all parties specified (including non-critical service providers such as advertisers)3/10
Yes, not all parties specified (but only to critical service providers)7/10
Yes, all parties specified (only to critical service providers)8/10
No10/10

Citation

We disclose your information for certain purposes and to third parties, as described below:

The Netflix family of companies: We share your information among the Netflix family of companies (https://help.netflix.com/support/2101) Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, infrastructure and IT services

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When does the policy allow law enforcement access to personal data? When reasonably requested

3/5

Decided Sept. 4, 2019 (revision history). This question accounts for 6% of the final score.

Possible Options

Always0/5
Not specified0/5
When reasonably requested3/5
Only when required by a court order or subpoena4/5
N/A (no personal data to share)5/5
Never (special legal jurisdiction)5/5

Citation

Protection of Netflix and others: Netflix and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request

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Does the service allow you to permanently delete your personal data? Yes, using an automated mechanism

5/5

Decided Sept. 11, 2019 (revision history). This question accounts for 6% of the final score.

Even if there is a reasonable delay before the data is fully deleted (as is common), the data still counts as "permanently deleted" and satisfies the parameters for this question.

Possible Options

No0/5
Yes, by contacting someone3/5
Yes, using an automated mechanism5/5
N/A (no personal information collected)5/5

Citation

You can most easily do this by visiting the "Account" portion of our website, where you have the ability to access and update a broad range of information about your account, including your contact information, your Netflix payment information, and various related information about your account (such as the content you have viewed and rated). You must be signed in to access the "Account" section. You may also request that we delete personal information that we hold about you

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Collection

Is it clear why the service collects the personal data that it does? Yes

10/10

Decided Sept. 4, 2019 (revision history). This question accounts for 12% of the final score.

This question deals with transparency. Even if the service uses data for reasons that aren't ideal for privacy, provided they list all of those uses, the service can still receive full credit for this question. However, if they are not explicit about their uses (by employing language like "such as"), a lower score is assigned.

Possible Options

No0/10
Somewhat4/10
Mostly7/10
Yes10/10
No personal data is collected10/10

Citation

We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use information to:

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Does the policy list the personal data it collects? Yes, generally

7/10

Decided Sept. 11, 2019 (revision history). This question accounts for 12% of the final score.

All general categories of collected personal data are listed, though not all types of personal data are explicitly mentioned (for example, the list might use a phrase like 'such as' when listing types of personal data).

Possible Options

No0/10
Only summarily3/10
Yes, generally7/10
Yes, exhaustively10/10
N/A (no personal information is collected)10/10

Note

The policy lists most of the data it collects relatively specifically, but it also uses language like "includes" (leaving open the possibility for other collected information).

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Does the service collect personal data from third parties? Yes

0/10

Decided Sept. 4, 2019 (revision history). This question accounts for 12% of the final score.

This includes the use of data brokers and independent verification authorities (such as background check providers).

Possible Options

Yes0/10
Only for critical data7/10
No10/10

Citation

We also obtain information from other sources service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement; online and offline data providers, from which we obtain demographic, interest based and online advertising related data;

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Does the service allow the user to control whether personal data is used or collected for non-critical purposes? On an opt-out basis, but only for some non-critical data/uses

1.5/5

Decided Sept. 11, 2019 (revision history). This question accounts for 6% of the final score.

Some services allow users to opt-out or opt-in to of non-critical collection or use of personal data, such as collecting data for personalized advertisements.

Possible Options

No0/5
On an opt-out basis, but only for some non-critical data/uses1.5/5
On an opt-out basis, for all non-critical data/uses3/5
N/A (no data used for non-critical purposes)5/5
On an opt-in basis5/5

Citation

Netflix can then choose whether or not to send a given promotional communication to you on that third party site or app. You can opt out in the “Marketing Communications” section of the “Account” section of our website.

Note

While Netflix allows opting out of (presumably personalized) marketing, they do not specify an opt-out system for all non-critical data (like advertising identifiers).

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Transparency

Does the policy require users to be notified in case of a data breach? No

0/7

Decided Sept. 11, 2019 (revision history). This question accounts for 8% of the final score.

Note that all companies operating in the EU are subject to Art. 33 of the GDPR, which requires companies to notify their data protection authority of a data breach within 72 hours of discovering it.

Possible Options

No0/7
Yes, eventually5/7
Yes, within 72 hours7/7
N/A (the service collects so little personal data that notification would not be possible)7/7

Note

The policy does not specify a data breach protocol.

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Is the policy's history made available? Yes, with revisions or a change-log

5/5

Decided Sept. 11, 2019 (revision history). This question accounts for 6% of the final score.

Possible Options

No0/5
Only the date it was last modified3/5
Yes, with revisions or a change-log5/5

Citation

Last Updated: April 24, 2019

To see the prior version of this document, please go to www.netflix.com/privacyupdates.

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Will the affected users be notified when the policy is meaningfully changed? Yes

5/5

Decided Sept. 11, 2019 (revision history). This question accounts for 6% of the final score.

Possible Options

No0/5
Yes5/5
N/A (no personal data—or contact information—collected)5/5

Citation

We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the Netflix service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Statement, you may cancel your use of the Netflix service. To see when this Privacy Statement was last updated, please see the "Last Updated" section below.

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Does the policy outline the service's general security practices? Somewhat

1/3

Decided Sept. 4, 2019 (revision history). This question accounts for 4% of the final score.

The policy provides only a very vague overview of its security practices.

Possible Options

No0/3
Somewhat1/3
Yes2/3
Yes, including audits2.5/3
N/A (no personal data collected)3/3
Yes, including independent audits3/3

Citation

Security We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.

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Warnings

Netflix has no warnings published on PrivacySpy. PrivacySpy publishes warnings when it learns a service has announced a data breach or is found misusing user data. If you believe a warning should be published for Netflix, submit one here.


Highlighted Policy Snapshot ALPHA

Highlighted policy snapshots are a highly experimental feature that provide an annotated version of the privacy policy (displayed in a simplified 'reader view') with automatically-generated highlights. This feature is still in its early stages, so apologies if things don't look right!

4.8/10

How we calculate ratings →


Version Added

Sept. 3, 2019

Ratings Updated

Sept. 15, 2019

Warnings

0

Maintained by

kulchynska

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